Source: thepapernews synthesis Sina Weibo, smh.com.au, Beijing Youth Daily,North American Student Daily

The U.S. Food and Drug Administration has helped Google with rigorous screening. Google advertisers in the advertising, in Google's back office can do their own operation, if the ad involves the medical industry, then it must get the National Pharmacy Board Association certificate, while connecting to the U.S. Food and Drug Administration database, these two things can not be faked, no one dare to falsify such information, without these two things, you can not put medical bidding ads in Google.

On September 6th, the writer posted on Weibo that she was looking for the address of the official website of the U.S. Consulate in Shanghai on Baidu.The search was all about links to scammers' ads。 Finally, the first thing you have to search for on Google is the correct address. And questioned Li Yanhong "is to do search engines or to be the leader of fraudsters?" "

Two screenshots are attached. Baidu search results

Google search results

Post out, immediately attracted a group of netizens spit slot their own personal experience.

Baidu apologized

On September 6th, at 12:50, Baidu promoted the official microblog, Baidu Promotion, with a message under the six or six microblogs, saidThe sorting of search results is the result of a complex algorithm in which each user has different needs for information.

At 16:29 p.m. on the same day, Baidu Promotion tweeted,We sincerely apologize to the users of June 6th and the general public, will be offline with the "Shanghai U.S. Consul" related to the agency visa and other advertising. 

Small editor pro-test, search "Shanghai American Consul" after the page appears the first is the official website,The ad has been removed.

But when we found the Vietnamese Consulate...

As this netizen said:

Why doesn't Google have ads flying?

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Let's first compare Baidu and Google, in the common people's most common food and clothing medical treatment, search will be how different it will be.

First of all, I search for "good-looking shoes", the front of a large block are advertising, not the result of natural search. Baidu advertising is very different, in the URL behind the two words advertising.

But on Google search "good-looking shoes", no ads, the first out is the bean petal strategy and shoes pictures.

In Baidu search where there is delicious, the first two are also ads.

And the son ah Google search "where there is delicious", no ads, the first out is your area's food map.

In Baidu search to buy a house, the first few are all ads.

Google search for "buy a house", no ads, are the result of natural ranking.

In Baidu search to buy a car, the first few are also ads.

Google search for "buy a car" and it's still the result of a natural ranking.

In Baidu search "gastric pain", the front out of all the ads, advertisers are basically "Yutian Department" hospital.

And in Google search "gastric pain", no ads, no "Yutian system."

Before I did "small editor", I did sEO work for a while, that is, "search engine natural ranking optimization". The main job is to operate the site's natural ranking to achieve Baidu's top position. I know how hard it takes for a website to get to the top of the rankings, and you have to provide something that's valuable and original to your users in order to get the ranking up.And bidding ads, skip this step directly, it may be worthless things, may be plagiarized content, but it doesn't matter, as long as you give money, you can take over your search results.

Search hospitals online, and patients are cheated

Yesterday, there was also a news related to Baidu, causing concern among netizens.

Look at the news on September 6th, Miss Zhou of Ningbo wanted to go to Fudan Affiliated Eye, Ear, Nose and Throat Hospital to see rhinitis, but checked Baidu several times to show the Shanghai Zhonglu Fuda Hospital. Miss Zhou was diagnosed with chronic hypertrophomatitis,On-the-spot payment of nearly ten thousand yuan to have the removal of nasal armor surgery.

As her condition did not improve, Miss Zhou found Fudan Affiliated Eye, Nose and Throat Hospital at 83 Puyang Road, Shanghai, to see herSuffering from sinusitis, in fact, with a medicine can be treated。

Reporters found that Fuda Hospital registered a total of 91 different website main domain, used for different keyword search. Such advertising is suspected of illegal behavior, at present, the industrial and commercial departments have been fuda hospital and Baidu opened an investigation, Hongkou District Health Supervision Department also inspected and punished it.

On the day of Baidu's promotion response:

a screenshot of Baidu's promotion of Weibo

Baidu Hospital's promotion is not new. Previously, some people in Baidu search for a variety of diseases, see is still abounding so-called "new therapy", "latest technology", "national patents."

Search for these words with Google and Baidu at the same time...

Earlier there were reports that some people in Google and Baidu entered the same keywords as "fresh", "slippery", "three-point perspective", but the information found is very different ...

Enter "smooth" on Google:

Google searches for "three-point perspective"

Google search for "thoracic membrane":

As for Baidu's search results... The reporters found out that the comparison was inexcerable, but it is said that the programmers have since changed it. 21 Jun just searched a little bit.18+"It's all about "18-" content, and it's said that different people have different search results (related to the algorithm mentioned above), and it's hard to say anything.

From the public number He Yusheng Source: thepapernews comprehensive Sina Weibo, smh.com.au, Beijing Youth Daily, North American Student Daily

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